Why do you want to work for this company? – How to answer

So you’ve applied for a job. You got the interview. And now the interviewer’s asking why you want to work for the company.

Simply saying that you need a job, that the company looks great or that the pay is amazing isn’t enough to score you points.

Your answer needs to have layers. After all, it’s a chance for you to be honest and genuine about the opportunity. Plus, it’s also your moment to show off what you know and what you can offer.

Recruiters are aware that the company might not be your dream employer. But it’s important to highlight why it’s a good move for you and your prospective employer nonetheless.

To make sure you don’t slip up when answering this seemingly easy question, here’s an in-depth guide to answering ‘why do you want to work for this company?’

Alternative ways of asking the question

  • Why are you interested in the company?
  • Why would you like to work at our company?
  • What makes you want to work here?
  • Why this company?
  • Why do you want this job?
  • What interests you about this job?
  • Why are you interested in this position?

What is the purpose of the question?

The question ‘why do you want to work for this company?’ has a variety of purposes.

Firstly, and most obviously, the employer wants to know why they should hire you over your competition.

You need to be aware that employers want to invest time and money in those that want the job to genuinely better the company. To prove this, you need to make sure you show off your knowledge of the company. Plus, you’ll need to prove to your interviewer that you want that job specifically, not, simply, a job. As a result, you’ll need to carry out a lot of research to sell yourself and your ambition effectively.

In addition to learning why you want the role specifically, your prospective employer is also on the lookout for insights into your work ethic. If you do some in-depth research, you’ll prove to the interviewer that you’re willing to go the extra mile. As a result you appear more than willing to commit to the role, too.

The last purpose of the question is to see if you’ll fit the company and its culture. By revealing why you want that job in that company, not job, you’ll show what you’re like as a person from your confidence, to show what you value in the workplace and your career aspirations.

How to plan your response

Planning your response is relatively simple as it involves just two main steps: researching the company and highlighting your goals in line with company objectives.

Here’s what to do.

Research the company thoroughly

If you’re explaining why you want to work for a particular company, you must research the employer in question.

You may already have a fairly solid idea of why you want to work for the company. After all, you’ve applied for a job there. But it’s important to top up your knowledge so you can cover all bases, show why you’re a great fit for the company and, ultimately, provide a convincing answer.

Therefore, you need to get an idea of the employer’s mission and values. Essentially, you’ll delve deeper into how it operates day-to-day and making a note of any highlights its recently seen. This is to work out not only what you admire, but where you fit in.

We recommend visiting the employer’s ‘about us’ pages and its social media platforms. You should aim to get an idea of what the company does and what it stands for, and therefore, what appeals to you.

What’s more, you may also like to check out recent press and media coverage featuring the company to use in your response. You can do this in some ways from checking the company’s site for recent press releases, Googling its name in the news and reading industry publications in case there are any mentions of research, achievements or awards.