SUSTAINABILITY PACKAGE PREDICTIONS FOR 2020
SUSTAINABILITY ISN’T GOING ANYWHERE
Sustainability as a consumer concern is no longer a new concept. Companies are now vocal about their sustainability stance and providing friendly environmental solutions. In 2020 this trend will continue to explode. Here are the industry’s top predictions for how sustainability will transform packaging in 2020.
100% RECYCLED MATERIALS
In 2020 we can expect more and more brands to come to market with packaging made from 100% recycled materials:
The demand for recyclable materials in packaging will grow and become higher in 2020. Natural materials may soon replace common plastics and help brands strengthen their environmentally-friendly credentials.
We can take a used coffee cup or use virgin fibre from renewable sources and transform it into beautiful packaging that challenges plastic. With this innovation, brands such as those in the drinks industry can marry the need for responsible packaging with the desire for a premium experience.
EDUCATION SURROUNDING RECYCLING
While the materials we use will be a big part of sustainability, there will also be heightened conversations and more education for how consumers can be more responsible with their recycling habits:
Good ideas are coming out of conversations on how to improve recycling rates, increase the use of post-consumer resins (PCR) and address current recycling infrastructure challenges.
For example, the cities that created educational programs for their communities about what can be recycled and what can’t be recycled have decreased contamination found in the stream.
NEW ADVANCEMENTS IN MATERIALS
In 2019 we saw a ton of new materials that are being used for packaging products. In 2020 we can expect to see even more advancements and changes in the materials used to package our favourite products:
Accordingly, many companies have announced packaging changes as part of their overall drive toward responsibility. They are working with or pursuing packaging made from renewable materials. Today’s x-ray systems are versatile enough to inspect flexible and rigid packaging. The advanced inspection covers another facet of responsible food and beverage production and packaging. X-ray systems driven by powerful software allow manufacturers to provide more information about the products and traceback packages to the point of inspection.
Many of the known standards are going to be challenged, and new ones will come up. This will imply the acceptance of new activities along the value chain.