Nestle SA says this Starbucks partnership has been ‘great success’ for FMCG firm

Nestle SA has released its earnings report for 2019 and has said that the company performed well in a product-line which was made in partnership with coffee chain Starbucks.

Nestle SA has released its earnings report for 2019 and has said that the company performed well in a product-line which was made in partnership with coffee chain Starbucks. “The launch of our premium Starbucks products has been a great success. We are very pleased with the speed of the product rollout and the positive response by consumers,” Nestle said on Thursday. Early in 2019, Nestle had announced its collaboration with the coffee chain for curating 24 products such as roast and ground and whole bean coffee for sale outside Starbucks cafes. Nestle has rolled out the product in 40 markets.

“Coffee had good momentum, helped by strong demand for Starbucks products, which by now have been rolled out in more than 40 countries. In total, Starbucks products generated more than Swiss franc 300 million of incremental sales in 2019,” the release said.