Marketing Manager

Location:     Lagos

Salary:         Negotiable

Our Client a leading FMCG Company is looking to engage a Marketing Manager who will be responsible for the overall management of designated brand/category/unit to deliver on deliver on category/ business   growth objectives. Drive category growth agenda through base business growth and new product introduction through the development  and implementation of brand / category/ marketing initiatives to time and budget

Responsibilities

  • Work with CM and Regional  Marketing Director/ team to lead the local development and execution of marketing strategies for brand / category and other identified opportunities  for profitable growth  for the business
  • Accountable for achievement of  brand (s)/ category contract volume, value, market share, distribution and equity objectives/ targets  agreed with Top management 
  • Create and execute consumer/shopper support initiatives and where required channel support strategies, in line with brand positioning
  • Drive superior execution of brand activities ABOVE and BELOW the line,  that would deliver for the consumer and customer 
  • Utilize research / insights to deliver develop winning strategies /initiatives for brand/ category that would deliver consumer and customer demand
  • Review performance of marketing campaigns and assess against goals (ROI and KPIs).
  • Lead the processes of forecasting and NPD (volumes/ projects/ spends/ within category/ marketing team to ensure reliable delivery of the plans.
  • Also oversee on-time delivery of agreed  NPD  initiatives to market and management of launched products through launch / growth phase 
  • Collaborate cross the business/ group to deliver plans to time and cost
  • Manage marketing investments/ assets for brands/ category to deliver agreed objectives; also  maintain strong  interface with Finance team for tracking brand/ category budgets
  • Team – Lead, manage, motivate and develop brand management team to ensure they deliver and grow
  • Work effectively with key internal units as well as external partner agencies in liaison with regional marketing as may be required 
  • Play role in the leadership of wider management team and marketing in particular to enable best for business decisions to be made 

Requirement

  • A good 1st degree,  masters’ degree or an MBA (desirable but not compulsory) ,  from reputable university  
  • At least 8-10 years brand / marketing management experience in Food and None Food (including creation and management of the marketing mix)
  • Must exhibit strong analytical skills as well as judgment and business sense ( be able see issues in financial and commercial terms) 
  • Must be proactive, have external orientation and be conversant with developments in the macro-environment
  • Must have good track record of executing marketing plans in a multilayered and fast changing environment, be flexible and open minded

If you meet the above requirement, kindly share CV in WORD format to cv@fmcgsearch.com and use job title as subject of the role. Only shortlisted Candidates will be contacted.

Job Location: Lagos

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