Marketing Manager

Location:     Lagos

Salary:         Negotiable

Our Client a leading FMCG Company is looking to engage a Marketing Manager who will be responsible for the overall management of designated brand/category/unit to deliver on deliver on category/ business   growth objectives. Drive category growth agenda through base business growth and new product introduction through the development  and implementation of brand / category/ marketing initiatives to time and budget


  • Work with CM and Regional  Marketing Director/ team to lead the local development and execution of marketing strategies for brand / category and other identified opportunities  for profitable growth  for the business
  • Accountable for achievement of  brand (s)/ category contract volume, value, market share, distribution and equity objectives/ targets  agreed with Top management 
  • Create and execute consumer/shopper support initiatives and where required channel support strategies, in line with brand positioning
  • Drive superior execution of brand activities ABOVE and BELOW the line,  that would deliver for the consumer and customer 
  • Utilize research / insights to deliver develop winning strategies /initiatives for brand/ category that would deliver consumer and customer demand
  • Review performance of marketing campaigns and assess against goals (ROI and KPIs).
  • Lead the processes of forecasting and NPD (volumes/ projects/ spends/ within category/ marketing team to ensure reliable delivery of the plans.
  • Also oversee on-time delivery of agreed  NPD  initiatives to market and management of launched products through launch / growth phase 
  • Collaborate cross the business/ group to deliver plans to time and cost
  • Manage marketing investments/ assets for brands/ category to deliver agreed objectives; also  maintain strong  interface with Finance team for tracking brand/ category budgets
  • Team – Lead, manage, motivate and develop brand management team to ensure they deliver and grow
  • Work effectively with key internal units as well as external partner agencies in liaison with regional marketing as may be required 
  • Play role in the leadership of wider management team and marketing in particular to enable best for business decisions to be made 


  • A good 1st degree,  masters’ degree or an MBA (desirable but not compulsory) ,  from reputable university  
  • At least 8-10 years brand / marketing management experience in Food and None Food (including creation and management of the marketing mix)
  • Must exhibit strong analytical skills as well as judgment and business sense ( be able see issues in financial and commercial terms) 
  • Must be proactive, have external orientation and be conversant with developments in the macro-environment
  • Must have good track record of executing marketing plans in a multilayered and fast changing environment, be flexible and open minded

If you meet the above requirement, kindly share CV in WORD format to and use job title as subject of the role. Only shortlisted Candidates will be contacted.

Job Location: Lagos

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