Digital Marketing Specialist

Location: Lagos
Salary
: Negotiable
Sector: FMCG (Drinks)

We are looking for an experienced Digital Marketing Specialist to assist in the planning, execution and optimization of our online marketing efforts. The ideal candidate will have a passion for all things marketing and technology. He/She will be well versed in the concepts surrounding Digital Marketing .

RESPONSIBILITIES
• Design, Plan, Execute, Track and Monitor all designated digital campaigns in line with Brands’ core creative strategy and fulfill expected deliverables.
• Manage all company social media assets and accounts and maintain social media presence in line with marketing’s execution calendar.
• Plan, Execute and Report all company digital advertising through various ad platforms (Google Ads, Facebook etc.) to increase company and brands awareness.
• Manage the company’s websites: Driving consistent SEO activities, collaborating with designers to improve website user experiences, ensure website content is accurate and up –to- date.
• Prepare online newsletter and promotional emails and organize their distribution through various channels.

REQUIREMENTS AND SKILLS

•Proven experience as Digital Marketing Executive or similar role in a lifestyle-oriented business.
•Be Tech Savvy.
•Excellent understanding of digital marketing concepts and best practices.
•Experience with B2C social media, Google Adwords Search Engine Optimization (SEO) & Search Engine Marketing (SEM) …
•Working knowledge of ad serving tools (e.g. DART, Atlas).Perfect knowledge of web analytics tools (e.g Google Analytics, Netinsight, WebTrends etc.)
•Analytical mindset and critical thinking.
•Excellent communication and interpersonal skills.
•BSc/BA in Marketing or relevant academic field.
•3-5 years digital marketing experience

If you meet the above requirement, kindly share your CV in word format to cv@fmcgsearch.com with job title as subject of the mail.

Only shortlisted candidates will be contacted.

Job Category: Sales and Marketing
Job Location: Lagos

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