Consumer Insights Manager

Title: Consumer Insights Manager

Location: Lagos

Salary: Negotiable

Reporting To: Head of Marketing

My Client, a multinational FMCG manufacturing company is looking to hire a Consumer Insights Manager.

Responsibilities include:

  • Lead, support and manage consumer understanding activities for the business.
  • Understand consumer motivations, attitudes and habits towards products and deliver actionable insights to execute business strategic projects to achieve growth targets and enhance consumer experience journey.
  • Provide strong understanding of consumer and sensory preference by recommending relevant consumer-centric & sensory methodologies and running insightful analysis to the product development team.
  • Leverage on insights and macro trends to develop concepts and bringing leapfrog solutions to the category.
  • Cross functional collaboration with Sales, Marketing and Product Development teams
  • Marketing performance reporting, including KPI performance reports
  • Independently design, develop and execute qualitative and quantitative research studies to address business issues
  • Develop new, improved and/or more cost effective marketing research tools, methods, and processes.
  • Manage research relationships with external vendors and internal partners

Requirements include:

  • Bachelor or Master degree
  • FMCG experience.
  • Strong understanding of Nigerian consumer behavior and the ability to translate it into concepts/ product parameters and consumer segmentation.
  • Strong knowledge and good skills in both qualitative and quantitative research
  • Expertise in current and emergent consumer insights methods
  • Demonstrated skill in leveraging insight tools to fuel business growth and open new opportunities
  • Demonstrated facilitation skill for ideation, brainstorming sessions and/or focus groups
  • Knowledge in innovation process will be added advantage
  • Strong interpersonal, communication and negotiation skills

If you meet the requirements above and you would like to be considered for this role, kindly send a copy of your CV in word format to cv@fmcgsearch.com using the job title above as the subject of the mail.

Job Category: Sales and Marketing
Job Location: Lagos Nigeria

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