Consumer Insights Manager

Title: Consumer Insights Manager

Location: Lagos

Salary: Negotiable

Reporting To: Head of Marketing

My Client, a multinational FMCG manufacturing company is looking to hire a Consumer Insights Manager.

Responsibilities include:

• Lead, support and manage consumer understanding activities for the business.
• Understand consumer motivations, attitudes and habits towards products and deliver actionable insights to execute business strategic projects to achieve growth targets and enhance consumer experience journey.
• Provide strong understanding of consumer and sensory preference by recommending relevant consumer-centric & sensory methodologies and running insightful analysis to the product development team.
• Leverage on insights and macro trends to develop concepts and bringing leapfrog solutions to the category.
• Cross functional collaboration with Sales, Marketing and Product Development teams
• Marketing performance reporting, including KPI performance reports
• Independently design, develop and execute qualitative and quantitative research studies to address business issues
• Develop new, improved and/or more cost effective marketing research tools, methods, and processes.
• Manage research relationships with external vendors and internal partners

Requirements include:

• Bachelor or Master degree
• FMCG experience.
• Strong understanding of Nigerian consumer behavior and the ability to translate it into concepts/ product parameters and consumer segmentation.
• Strong knowledge and good skills in both qualitative and quantitative research
• Expertise in current and emergent consumer insights methods
• Demonstrated skill in leveraging insight tools to fuel business growth and open new opportunities
• Demonstrated facilitation skill for ideation, brainstorming sessions and/or focus groups
• Knowledge in innovation process will be added advantage
• Strong interpersonal, communication and negotiation skills

If you meet the requirements above and you would like to be considered for this role, kindly send a copy of your CV in word format to cv@fmcgsearch.com using the job title above as the subject of the mail.