Consumer Insight Manager

Position: Consumer Insight Manager

Location: Lagos

Salary: Negotiable

My Client a Premier FMCG distribution company looking to hire a Consumer Insight Manager with strong market evaluation and data analysis skill and core experience in FMCG to manage consumer understanding activities for the Company.


  • Understand consumer motivations, attitudes and habits towards products and deliver actionable insights to execute business strategic projects to achieve growth targets and enhance consumer experience journey.
  • Provide strong understanding of consumer and sensory preference by recommending relevant consumer-centric & sensory methodologies and running insightful analysis to the product development team.
  • Leverage on insights and macro trends to develop concepts and bringing leapfrog solutions to the category.
  • Cross functional collaboration with Sales, Marketing and Product Development teams
  • Marketing performance reporting, including KPI performance reports
  • Independently design, develop and execute qualitative and quantitative research studies to address business issues
  • Develop new, improved and/or more cost effective marketing research tools, methods, and processes.
  • Manage research relationships with external vendors and internal partners


  • Bachelor’s or Master’s degree
  • Strong understanding of Nigerian consumer behavior and the ability to translate it into concepts/ product parameters and consumer segmentation.
  • Knowledge of qualitative and quantitative research
  • Expertise in current and emergent consumer insights methods
  • Demonstrated skill in leveraging insight tools to fuel business growth and open new opportunities
  • Demonstrated facilitation skill for ideation, brainstorming sessions and/or focus groups
  • Knowledge in innovation process will be added advantage
  • Strong interpersonal, communication and negotiation skills

Forward your CV in word format to, with job title as subject of the mail If you meet the requirement, you will be contacted shortly.

Job Category: Sales and Marketing
Job Location: Lagos Nigeria

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