Does corporate culture matter?
It didn’t matter in practice before the 1980s. Then researchers started connecting job satisfaction and productivity with the core beliefs and behaviors that governed an organization. They realized that how people were treated and encouraged to behave had an impact on business success.
The shift to creating and implementing a corporate culture didn’t immediately gain traction, though, and many business leaders continued to view it as a soft concept that could be handled by HR. That was until it became evident that organizations that invested in corporate culture were more successful.
Today, a well-defined and developed corporate culture is seen to be a major factor in a company’s success or failure.
Originally posted here